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A business partner you can trust

When you are the kind of business leader makes things happen, who doesn’t want to get bogged down in the minutia, it helps to have someone you can rely on to help you move things forward, who can be a sounding board, a strategic advisor, a resource and a voice of experience- all in a personal setting free of outside “noise”.

Watch the video to the right and see how that has personally served me well in my career and how it feels natural now to transition into a role doing that for others.

Let’s talk



Find out what Christine can offer as your trusted business advisor.

Christine is a skilled Human Resources practitioner with an uncanny ability to get anyone to understand the link between behaviours and organizational results. She combines these skills with her knowledge of Social Medias.
Christine Maassen – VP HR SilverBirch Hotels & Resorts

Services to help you succeed

Discovery Session

Best For: GMs, Dept Heads, C-Suite I Bird’s eye view I Fresh Ideas I Personalized Report I Actionable Movement I Stakeholder Engagement

Often the first engagement business leaders have with Christine. The service helps senior leaders rise above day to day operations and get a clear assessment of their organizational culture. Christine brings fresh perspective coupled with nearly 20 years of operational excellence to each discovery session. The result is an actionable, relevant report to move you from high-level aspiration to operational reality.

Borrow My Brain

Best For: B2C Businesses with high % of frontline staff I Canadian I High % of Gen Y staff I Growth Phase

Senior Leaders who know Christine choose to work with her on a retainer model because it’s like having an extra senior leader brain on your team without the financial G&A burden. The consistency of having Christine on-site a few days a month and unlimited ad-hoc access to Christine’s expertise and knowledge of current workplace trends gives leaders an edge over their competition.

Strategic Alliance

Best For:  Entrepreneurs I Business Publications I  Conference Producers I Consultants I Authors I B2B

Christine is an entrepreneur and business leader on a mission to impact global workplace engagement by 2025 . Christine has collaborated, co-created, co-produced and co-IGNITED with some of North America’s best. With a mindset that 1+1= 3, action oriented visionaries see the potential of partnering with Christine for greater impact for Event Production, Agile Consulting models, Intellectual Property and more.

Discovery Session

1-3 days

  • What You Get:
  • Personalized intake session
  • 1-2 days of Christine onsite
  • Discovery Session Report
  • Blind Spot identification
  • Recommendations

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Borrow my Brain


  • What You Get:
  • Goal Setting Session for the quarter
  • Monthly on-site or virtual session
  • Unlimited ad hoc access to Christine
  • Access Christine’s brain as you need
  • Private virtual workspace

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Strategic Alliance

B2B Partnership

  • What You Get:
  • Just-in-time agile consulting
  • Conference Producer Partner
  • Content & IP Collaboration
  • Social Business, Workplace 2.0, Digital Fluency, Leadership and Employee Engagement

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